In February 1974 Conservative Prime Minister Edward Heath built his election campaign around the slogan, "Who Governs?" The answer, which he clearly wasn't expecting, was "not you, mate." In June 2017 Theresa May (as lacking in style and substance as Heath) built her campaign around the slogan, "Strong and Stable Leadership in the National Interest." She got a similar response from the electorate. Like Heath, all of the available evidence and polling seemed to be in her favour. Yet, also like Heath, she was faced with a Labour leader (it was Harold Wilson in 1974) who clearly loved elections, meeting the public and diving head first into debate. |